When you start there, it’s easier to think about where your audience is actually hanging out. The easier way is to go to the core of who you are, why you do what you do so you can communicate clearly with the entire world. Marketers say market a lot and consistently, promote, promote, promote. So getting real and honest about what you’re getting yourself into and what it’ll take to be successful makes everything else easier. And expecting it to be both a short-term lucrative job AND a long-term prosperous payoff is unrealistic.
Owning a business is not the fastest most direct path to a big paycheck, it’s the long game.Ī long game with a big potential pay-off. It also means that you are willing to give up income now for even more revenue later. Being really honest with yourself and willing to keep looking until you see what it is that you do and for whom is essential. To move from self-employed freelancer or solopreneur to full-fledged entrepreneur requires truth. Step One – Face the truth about your value
Big business owner how to#
Here’s how to make the switch from self-employed to fully embracing entrepreneurship. Sets time aside for creativity and innovation.Attracts customers through known channels.Focuses on very specific and targeted client types.Is comfortable with revenue fluctuations.Has vague goals or clear goals with vague strategy.Tries to do most of the client work themselves.
Spends as little as possible on expenses and doesn’t even need a brand.Attracts a few different kinds of clients because the work is customized.Gets clients through referrals and direct sales.Here are the main differences between the two. It was more than a mindset shift but it did largely consist of thinking in a new way. To me, being a business owner or entrepreneur means something really different than being self-employed.Ī few years ago I made the big switch from self-employed freelancer to being a full-fledged entrepreneur and now I am stepping into what feels more like business owner status. Three ways to change your business mindset & identityĪre you a self-employed freelancer, an entrepreneur or a business owner? Do they feel different to you?
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